（CTEI网讯）

会议：第十二届亚洲纺织会议暨2013中国纺织学术年会

时间：2013年10月24-26日

地点：上海东华大学

分会场：服装与服饰

报告题目：基于消费者感官意向的面料美感评价

报告人：周小溪

报告英文简介：

Fabric often provides the first impression of a garment,and beauty of a garment is from the fabric in some extent.When a person flashes a garment,the first impression is probably made in a few seconds,and the customer will either stay or move on to the next hanger on the basis of many factors.One of the factors that may influence customers to stay or go is the fabric aesthetics. Hence,there is a strong need for a method that can contribute to the fabric aesthetics. This study explores people’s sensory evaluation of fabric aesthetics. From people’s sensory point, fabric aesthetics is classified into 2 types: beauty from physical form, beauty from mental disposition. Physical aesthetics is perceived through general perception, and fabric properties which influence subject’s judgement are summarized. Mental aesthetics is perceived through aesthetic perception, and its occurrence is analyzed. The aim of the study is to uncover people’s sensory preferences of fabric aesthetics to enhance factors that determine fabric aesthetics.The information from this study about people’s evaluation of fabric aesthetics may contribute to completion of the evaluation of fabric aesthetics.

【专题】第十二届亚洲纺织会议暨2013中国纺织学术年会

http://www.ctei.gov.cn/special/2013nzt/atc12/